Commercial photography can encompass many media and market segments, but it can still be simply defined as photography that conveys a message used to sell a product or a service or that instigates some action on the part of the viewer. Images are used to stimulate our senses, causing us to react positively to the product. Images designed to appeal to our sense of taste, such as a juicy hamburger or a cold, frosty soda, prompt us to be hungry or thirsty and, hopefully, to make a purchase to satisfy that hunger. The concept is the same no matter what the product is.
Charities use powerful photographs to provoke emotional responsesto make us feel sorrow or anguish, and to provoke us to make a difference with our donations. Motivation: In Your Photographs and in your life.